Economic Fuel | Required Major Components of Submitted Business Plans

Business Plans missing major components will be immediately disqualified as per Step 4, Item 1 of the Official Rules and Entry Guidelines.

Executive Summary

Should deliver a concise and compelling description of the business.

Industry Analysis

Shows understanding of the status of the industry the business will operate in. Illustrates a knowledge of trends within the industry, and explains how the business will take advantage of projected future developments.

Target Market - Demographic and psychographic analysis of the proposed customer base. Explains a verifiable amount of potential customers, with information including, but not limited to, income and spending habits.

Competition - Detailed analysis of potential competitors, with attention paid to how the business will compete in the market. Explains the differentiating factors that give the business a sustainable competitive advantage.

Marketing Plan

Displays workable strategies for informing target market of business’ products or services. Details sales and promotion strategies.

Operations

Describes how the business is managed and produces products or services. Describes how the business will cope with growth, and the mechanisms that will allow the business to grow.

Management - Details ownership and management structure.

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2009 Required Major Components of Submitted Business Plans Economic Fuel: The Humboldt County Student Business Challenge
*Business Plans missing major components will be immediately disqualified as per Step 4, Item 1 of the Official Rules and Entry Guidelines.*					EF
1.	Executive Summary Should deliver a concise and compelling description of the business.
2.	Industry Analysis Shows understanding of the status of the industry the business will operate in. Illustrates a knowledge of trends within the industry, and explains how the business will take advantage of projected future developments.
(a)		Target Market - Demographic and psychographic analysis of the proposed customer base. Explains a verifiable amount of potential customers, with information including, but not limited to, income and spending habits.
(b)		Competition - Detailed analysis of potential competitors, with attention paid to how the business will compete in the market. Explains the differentiating factors that give the business a sustainable competitive advantage.
3.	Marketing Plan Displays workable strategies for informing target market of business’ products or services. Details sales and promotion strategies.
4.	Operations Describes how the business is managed and produces products or services. Describes how the business will cope with growth, and the mechanisms that will allow the business to grow.
(a)			Technology - Shows a working knowledge of required technologies for running the business. Provides a plan for acquiring necessary equipment.
(b)			Management - Details ownership and management structure.
5.	Impact to Humboldt County Economy Describes the economic impact that the business has on Humboldt County.
6.	$25,000 Dollar Spending Plan Description of the planned allocation of the prize money.
7.	Financials Includes multi-year financial outlook based upon assumptions made throughout plan. Financial documents should include: balance sheet, cash flow, profit and loss, detailed startup costs, financial assumptions and a break-even analysis.
The Business Plan, including the body and the appendix, must be no longer than 40 pages in total. The narrative portion of the plan must be typed, 11 pt. or larger Arial font, double-spaced, with one inch margins of text on 8 ½” x 11” paper. Financial statements, charts and diagrams must be typed on 8 ½” x 11” paper, but are not required to be double spaced, have one inch margins, or be in Arial font. Cover sheet will not be counted toward the 40-page limit. As per Step 4, Item 2 of the Official Rules and Entry Guidelines. I have read and understood that this sheet describes the required major components of a submitted written business plan for the Economic Fuel competition. Submitted plans are not limited to containing only the components described, and there is no required order of individual components. If my team’s submitted business plan does not contain the required major components detailed on this sheet, it will be immediately disqualified.
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