Economic Fuel | 2008 1st Runner Up Paihama
2008 1st Runner Up $10,000
April Armstrong & Matthew Marvin - Paihama

Paihama.com sells thick, high quality socks made from merino wool and paihama fur.  Paihama are an invasive marsupial in New Zealand, and one of their biggest environmental problems.  We offer the opportunity to support NZ’s biodiversity and enjoy a luxuriously soft fabric that is twice the warmth of wool at half the weight.