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Background |
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Started
first company at 19, 1997 Start-Up of the
Year for Sacramento Metro Chamber, international
press coverage, grew to 1.2 million in sales. Attended year-long Sacramento Entrepreneurship Academy (while a student at UC Davis) Worked in several start-up high-growth companies in the sporting goods industry Worked at Nike in sales and marketing Small Business Development Center (SBDC) Center Director in Eureka 2003-2005 Northern CA SBDC Region Director 2006 – present. Region includes 10 SBDCs, territory = Monterey to the OR border. |
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Experience/Expertise |
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Have written/assisted others in writing dozens of
business plans |
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What I look for in a business plan |
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Realistic financial plan… what are growth projections based upon? Is growth financing adequate? Are start-up costs realistic? Are capital infusions well-timed? Adequate assessment of risks… is the entrepreneur being realistic? Is the entrepreneur invested… either personal money, length of time working for very little money, willing to sign a personal guarantee? In my opinion, the entrepreneur HAS TO be personally invested. Is
there a realistic view of ownership as the company
grows? In other words, is the entrepreneur willing to give
up some of the ownership in exchange for capital? If not, don’t
waste investors’ time. |
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