Economic Fuel | Judges - Charlie Jordan

Created and managed 6 companies. Sold 2; closed 2; still running 2.

Educated in Business management with emphasis in economics and product/business
development

Project manager of scientific research projects for firms in San Diego and Scripps
Institute for 10 years

Product Development executive for Yakima Products, 14+ years

Began a real estate career in Humboldt County in 1981. Licensed in 1990. Co-owned a
brokerage from 1992 to 1996. Continue to hold a valid license as a Remax Humboldt
Realty Realtor.

Created Kinetic Koffee in 2003. Mark Ritz, my husband, is the General Manager

Currently General Manager of Los Bagels, Inc. in addition to serving as President at
Kinetic Koffee

		President Kinetic Koffee
Background
* * *	Created and managed 6 companies. Sold 2; closed 2; still running 2. Educated in Business management with emphasis in economics and product/business development Project manager of scientific research projects for firms in San Diego and Scripps Institute for 10 years Product Development executive for Yakima Products, 14+ years Began a real estate career in Humboldt County in 1981. Licensed in 1990. Co-owned a brokerage from 1992 to 1996. Continue to hold a valid license as a Remax Humboldt Realty Realtor. Created Kinetic Koffee in 2003. Mark Ritz, my husband, is the General Manager Currently General Manager of Los Bagels, Inc. in addition to serving as President at Kinetic Koffee
* * * *
What I look for in a business plan
A business plan must have relevance. It should be grounded in reality and pertain to the product or service being offered; within the actual economic market it will operate; based upon real projections and costs. I lean towards business ideas that generate economic growth for the community. Will it create any jobs outside of those for the principals? Does it bring in funds from outside the County? Is it sustainable? Is there a limit to its growth? How applicable is the product/service? That is, does it provide a solution for a few, some or many? How easy is it to duplicate the product/service being offered? I want to know that the principals are invested and if they have adequately assessed their strengths and weaknesses.