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These books may be helpful to you throughout the Challenge. You can find them in the bookstores at CR, HSU, and online. To run an online search for a book click on the title. |
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Presenting to Win: The Art of Telling Your Story |
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The Art of the Start: The Time-Tested, Battle-Hardened Guide
for Anyone Starting Anything |
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The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It |
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Zag: The Number One Strategy of High-Performance Brands |
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22 Immutable Laws of Marketing |
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Bankable Business Plans |
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