Recommended Books

These books may be helpful to you as you write your business plan. You can find them in the bookstores at CR, HSU and online.

	Successful Business Plan: Secrets and Strategies By Rhonda Abrams From the publisher: Everything you need to know to write a fool-proof, perfectly formatted, knock-'em-dead business plan. Referred to as "the entrepreneur's bible," it's the best-selling business plan guide in the U.S., used in the nation’s top business schools and by hundreds of thousands of entrepreneurs.
	Presenting to Win: The Art of Telling Your Story By Jerry Weissman From the publisher: In this fully updated Second Edition of Presenting to Win, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences...and move them to action!
	The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything By Guy Kawasaki From the publisher: What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
	The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It By Michael E. Gerber From the publisher: In this revised and updated edition, small business consultant and author Michael Gerber dispels the myths about starting your own business. With a sharp business insight gained from years of experience, he points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
	Zag: The Number One Strategy of High-Performance Brands By Marty Neumier From the publisher: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG drills into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.
	22 Immutable Laws of Marketing By Al Ries and Jack Trout From the publisher: Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
	Bankable Business Plans By Edward Rogoff From the publisher: The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide.
	The Guide to Business Planning from The Economist By Graham Friend and Stefan Zehle From the publisher: To get any new business idea off the ground or develop and better manage an existing business, you must have a plan—and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan.
	Marketing Plans: How to Prepare Them, How to Use Them By Malcolm McDonald From the publisher: Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises.